Monday, September 03, 2007

Interesting Fact of the Day! No. 16 - Drifter Chocolate Bars

I'm not a big fan of offering free advertising to multinational organisations that suck the life out of new born babies in third world countries just for fun, or use small labrador puppies flung into the air for target practice, but I have to give a big mention to the Nestle Drifter bar! It really is the unsung hero of the chocolate bar world.

It's never had the popular appeal of the Twix or the Kitkat but it just offers so much more than either of these in terms of it's bite. I remember when I was a student and money was tight, I had to buy the bar that was going to give me the most fill for my money. It had to be the drifter every time. It was a few pence cheaper than the rest and by god it tasted great.

So in tribute to this fine snack, here are a few facts for you:

  • The Drifter was launched in 1980 by Rowntree.
  • It takes an hour from start to finish to make a Drifter bar.
  • More than 90 million are sold each year.
  • It currently outsells both the Timeout and the Picnic

1 comment:

Chris McClure said...

Hey Plato - I like the blog! Good mix of fun and more thought provoking stuff.