It's never had the popular appeal of the Twix or the Kitkat but it just offers so much more than either of these in terms of it's bite. I remember when I was a student and money was tight, I had to buy the bar that was going to give me the most fill for my money. It had to be the drifter every time. It was a few pence cheaper than the rest and by god it tasted great.
So in tribute to this fine snack, here are a few facts for you:
- The Drifter was launched in 1980 by Rowntree.
- It takes an hour from start to finish to make a Drifter bar.
- More than 90 million are sold each year.
- It currently outsells both the Timeout and the Picnic